Google Ques= tions
(1)&= nbsp; There were several dominant search engines in use when Google happened on the scene.&nbs= p; There are at least two reasons for rapid adoption of Google as a sea= rch engine. What are these key attributes that allowed Google to achieve early success?
(2)&= nbsp; Yahoo! and Overture were eventually overtake= n by Google. What is the primary difference between the industry approach and search results provided by Yah= oo! and Google? Results from both= sites can still be misleading (e.g. the most relevant results displayed for a category might not include results from the dominant provider in the industry). What must eventual= ly happen to assure that results presented online reflect the realities that e= xist both online and offline?
(3)&= nbsp; Modern search engines usually provide two ki= nds of results “organic” and “paid”. What is the difference between org= anic and paid listings? How do you secure the top results for organic listings and paid listings? Which one really pays the bills fo= r most search engine providers?
(4)&= nbsp; Google has a adopted a structure for their equity ownership that is shared by companies such as Berkshire Hathaway, Dow Jones, New York Times, The Washington Post, and even Nike. What is this structure and how doe= s it work in the case of Google? W= hat are the pro’s and con’s of this structure from the standpoint of investors?
(5)&=
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Google has a primary value that says
“don’t be evil”.
Yet, the company has rolled out products that aggressively
“attack” Yahoo!, Microsoft, eBay, Firefox, even when these offe=
rings
do not generate incremental revenue for Google or value for shareholders.